Stoned
More than one-third of drownings among young adults in Canada involve alcohol or drug consumption, a marked increase since the legalization of marijuana. The “Stoned” campaign by the Lifesaving Society aims to remind the public that consuming when on the water can have very heavy consequences.
Results:
A 25% reduction in drownings occurred in 2022, a significant decrease compared to the previous year.
A 25% reduction in drownings occurred in 2022, a significant decrease compared to the previous year.
The campaign won Bronze, in Craft/Production, at Idea 2022
And it got featured on The Message, Stimulant and Le Grenier.
Credits:
Copywriter: Roxanne Pelletier
Copywriter: Roxanne Pelletier
Art Direction: Léa Laure Bergeron
Creative Director: Frédéric Tremblay
Director: Raphaël Ouellet
Creative Director: Frédéric Tremblay
Director: Raphaël Ouellet
Cinematographer: Etienne Proulx
Production Company: Gorditos
Post-production: Mathematic Studio
Sound Studio/Engineering: Circonflex
Music: Jacobus
